The problem is culture. Principal investigators are notoriously stubborn about how they do things, and that includes what they call things. Manufacturers and supply companies also don’t see much benefit to standardizing around this, and of course realize the large downside (alienating the aforementioned PIs).
What would help this would be the introduction of OWL into major software suites, primarily LIMS and ELN packages, and include tools for aligning terminology and concepts with OWL.