This framework helps me understand why prominent thinkers on Twitter get so much content-free hate in their replies. Most replies aren't even disagreements with the thing they're replying to. They're missiles in a beef war, against some perceived elite group. So it's not necessary to understand the claim and make a detailed refutation. They can just reply with a generic personal attack, and that keeps the culture war going. And generic personal attacks get multiplied by the crowd more than specific nuanced ones, because they're easy to imitate.
Also:
> You can only predict it by trying to understand it as the deliberate perpetuation of a culture of conflict by those with an interest in keeping it alive.
ie, the warriors are playing an infinite game that they enjoy. You can't win by out-arguing them. The only way to win is not to play.