But well, there is the virtual planner feature that makes heavy use of carefully tuned iOS gesture recognizers for zooming, panning, dragging, tapping and holding, all in combination for a smooth and useable editor on a small screen.
Not that I have actually tried, but I suspect I would have to lay more groundwork to implement the same experience with the browser DOM. This could of course just be a lack of knowledge on my part, but my time is finite :)
I like my apps to be apps and a lot of the "Apps" that are HTML/js are janky cross platform and are tricky to pay for (vs one touch on ioS)
I don't use starbucks, but I wouldn't be surprised if it also had a proper app store app and didn't require users to use a web browser to access the app.
If anything - this proves the user preference for apps vs websites.