People think it's impossible to be both ethical and competent

"In Edelman’s index of public perception, business ranked the highest in competence"

So business has a competence of 14 and ethics of -2 and NGOs have a competence of -4 and ethics of 12.

Only NGOs are ethical.

Only Business is Competent (but not by much).

Only the public is smoking some powerful stuff.

on edit: added the (but not by much)