You need to have your models in video ram to be able to "play" with them in real time so with 20Gigs they can access larger models.
With photogrammetry (my field) we need to process anywhere between 1GB and 500GB of DSLR photos in one project and triangulate points between all these photos. Lots of RAM helps. Lots of VRAM helps JUST as much.
Also crypto mining takes advantage of large VRAM too.
I could start playing around with GPGPU Database.
They could have bump the Memory to 32GB and charge me $1500 which would give them even higher margin.
I hope that is something AMD would do, pushing more Cores in CPU, pushing more Graphics Memory in GPU, let the developer figure out how to best use it.
Another use case is the Cloud gaming market where a single GPU needs to serve multiple users.
4k and 8k gaming are definitely going to be a thing. Those textures are pretty big. (I think Final Fantasy XV is like 80GB larger if you get the 4k textures?)
As far as I know from the latest gossip and tech details, 4k textures pretty much fit 8gb, and 4k gaming still struggles with 60fps, which 3840 cores will not change by a large margin. From that, 8k is simply a marketing move (apart from eye physics). Also, 4k/144 requires an active cooling of a monitor, and these still cost too much to become mainstream in 30xx lifetime. 8k is basically 4k x4, do the math.
Take a sportscar sample model with good resolution, say 250k polygons. If you want to create an animation with 100 cars crashing into each other, you'll need a lot of GPU RAM.