Google is aggregating search queries. And they are selling my search query to the highest bidder with whom I'm not having a direct relationship. That sounds like a search broker to me.
The new law requires companies to tell us who are they sharing our personal information with. Applying common sense law -- this sounds like anyone who sells my personal information to a third party with whom I'm not having a direct relationship - that gets covered.
The Ad I see on the top of my search query seems based on personal information that was sold to a third party.
Certainly visiting the website of a business is a consented action, when you were searching, and then clicked a link, for relevant keywords to that business.