Interesting.

I visited the site, typed-in my child's name, then got stuck.

I couldn't immediately think of one thing that he's working towards (although now that I think about it...).

What i wanted to do was create the StarChart and send it to my wife to check it out.

You may want to consider (even further) simplifying the already-simple getting started process.

EDIT: Now that I think about it, my son is working most on becoming potty trained. Your mad-lib style form doesn't really work for this case "[name] is working towards a [???]" Of course, we could also argue the value of using a tool like this to help with potty training...