Edit: it's not just me, a simple Google search turns up the following: [0]. Apple phone/tablet hardware is great but the cables they ship are unfortunately not very good.
[0]: https://www.cnet.com/news/these-are-the-lowest-rated-product...
My favorite variant, though, are the magnetic Lightning chargers you can get for basically nothing on Aliexpress. Never have to worry about plugging in/unplugging your phone ever again; just put it into your phone once, and then whenever you need to charge just connect the magnetic cable to it.
And even if the cable failed, it's worth noting that with the various USB variants before USB-C, it was likely the connector in the device that failed rather than the cable (because it bore the load). I had more than one device have the USB port destroyed under ordinary use.
I still prefer lightning to USB-C, but if it wasn't for Apple doing their own thing we'd probably be still on some ridiculous USB variant with a litany of design mistakes.