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something they always wanted to' under their own dime

That’s the problem. The sponsors think they are giving a donation to the charity, whereas the charity actually only gets what’s left over after the expensive fun has been had.

When I have done sponsored things I have always covered the costs myself and handed all the sponsors money over.

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I've done a sponsored charity parachute jump (static line). I paid for the jump and 100% of the funds raised went to the charity.

I wonder if they actually have enough data for the claims in the abstract. 30 pounds seems abysmally low even by '99 standards.

That plus people are incorrectly assuming that it's bad that the charity gets leftovers. That money is still a net positive which they wouldn't have made otherwise as well as an increase in sponsors via the event. The amount of cynicism here is daft.

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