Ditto for all the dozens or maybe even hundreds of new charities that are formed each week (at least in the United States).
It seems like instead of having a hundred thousand micro-charities, it would be better if the money were just sent directly to a large charity that already operates at scale and can use the money more efficiently.
Sending $100 to Doctors Without Borders is far more effective than giving $100 to The Dr. Steffy McStethoscope Memorial Fund For People Who Want To Make Themselves Feel Good.
It's like "raising awareness." It doesn't help anyone but the people trying to make themselves feel better about themselves.