The reason this will take off (physically and economically) is cost. If you can travel 40-50m quickly for about the energy cost of a cup of coffee, it's going to be a game changer in big cities. I can take an Uber across town in Berlin but it will cost me around 20-30 euros and take 50 minutes (worse in rush hour) and is not that competitive with public transport. The same journey with a flying taxi could be done in 5-10 minutes (just like with a helicopter) the difference will be vastly lower cost. The main cost will be the pilot who can now do multiple journeys per hour and at least short term still charge a premium.