Curious, why would targeted ads make the user experience worse? (putting privacy aside)
When I watched TV during prime time and on the weekends, though, the advertisements were for toys and products that interested me. In the blink of an eye, my entire outlook worsened because I needed those things and didn't have them. The advertisements were also a great distraction from homework and chores.
It's as if a stranger came up to you on the street, knew what brand of toilet paper you used at home, and asked if you wanted to buy more because you're almost out. Naturally you would wonder how this stranger knows these facts about you - do they snoop in your trash? Do they observe you in the bathroom through the window? Do they come in your home while you're away? We would consider such a world where this was normal to be Kafka-esque and dystopic. Anyone who gives an iota of care about personal privacy and dignity could (and arguably should) find implementation of the digital equivalent equally repulsive.
I don't care if things know about me. If there is an actual human being who is directly looking at me, associating it with my face, etc, that is a lot more bothersome than some machine that is doing that.
I understand that many people here don't make that distinction. I do care about privacy in some ways, but when you I "arguably should" find machines invading my privacy to repulsive, I guess I have to thank you for putting the word "arguably" in there, because I would argue that. It just doesn't bother me, and I am happier for not having one more thing to be bothered by.
For instance, sometimes I feel a bit embarrassed by what I purchase at a store. (even if it's just that I'm buying a lot of junky, easy-to-prepare food at the grocery store) I've never once felt that way checking out at Amazon. Not even a teensy tiny bit. And that would remain true even if I suspected (or knew) that some human at Amazon was looking closely at the orders.
I guess I have enough concerns in my life that actually have measurable impacts on me that such things seem pretty trivial.
I guess I can see where she's coming from, as I don't avoid physical stores when I'm not planning to buy things. Window shopping is fun. But still, I think all that tracking has a dark side that's difficult to convey to the generation that grew up taking it for granted. Are we just old and fear the new and unknown?
The one thing I definitely hate is how bloated the web has gotten. Everything works great on my old computers that I switched over to linux, until I need to just google (duckduckgo) some simple piece of information on a forum. And then I find myself fantasizing about upgrading to an i7 so I can read the same basic text that could be read online when 1ghz processors were a pipe dream.
Edit: and this is with ad blockers and anti-trackers turned on. The whole browser experience is just slower, and I think the act of having to scan and block all that cruft must have an impact. Browsers used to function on Windows XP machines back in the day, right?
Edit2: and then I see this thread on the HN front page https://news.ycombinator.com/item?id=22054715
A lot of 20th Century pop culture was driven by or at least responded to advertising. When advertising has to hit the broadest demographics and speak to the largest audiences it has more pressure to be creative and interesting, so that people talk or think about it.
It also lead to interesting moments of discovery when ads found audiences outside of what they expected.
Targeted ads are more often preaching to an already sold choir, so they can just be lazier in almost every way. They break expectations of novelty in ads. They lose the ability to drive the discovery models that were the original driving force behind why ads even exist in the first place. They add yet another unnecessary border wall/bubble effect where we struggle to find shared cultural events/jokes/touchstones between groups of people, because just about no two people (even inside the same demographic group) are seeing the same ads these days.