It's meaningless depending on what you're trying to predict.
In this case, no doubt they want to "predict" that the market for expensive electric cars will be limited. Of course the current owners of a Tesla are homeowners with garages that care more about having a fancy car than about the total cost of ownership.
But at least in the sedan market, the top 4 sellers (in the U.S.) are the Toyota Camry, Honda Civic, Toyota Corolla, and Honda Accord. More people want pickup trucks and SUVs, but for those that just prefer a sedan, they just want something that works and is affordable.
Given all that, the total cost of ownership is a better tool for comparison, but obviously this article only looks at fuel costs and opportunity costs, without including other relevant variables.