Hmm, the list is a little strange, as it includes a few entrants that are shadows of their former selves. I can speak to one that I'm personally familiar with: A Small Orange is a hosting company that sold to a conglomerate and the entire staff was cycled out after the sale. Now it's merely a shell corporation with a website with some branding, the same as every other Endurance International Group brand. The infrastructure and whatnot is all EIG, and the staff is intermingled with the staff from dozens of other small-name web hosts, and not to mention that that whole industry has been bleeding money since the advent of AWS. I guess it was started as a small business, but it's not one that prevailed. The owner made some money when he sold it -- in 2010 or 2011. Now? It's barely a company at all.