Agree completely. I met my girlfriend on Match.com (after using Match and OkCupid casually for a year or so).
I sent tons of messages (in total) to girls I wasn't sure I had a chance with (heaven forbid I message someone "out of my league"), and now I'm dating someone awesome. I didn't have any problems with spam (maybe because I'm a guy or something about my profile), or false advertising; profiles are often all too transparent.
Dating sites suck, but they are different from real life in important ways.