They probably scared lots of people and people might take any potential future alerts less seriously. Hope you heard of a boy who was crying wolf.
Adding erroneous nuclear alerts into the experience isn't going to make people feel very secure about the service or their neighbourhoods. People will just change their alert sound to silence, or something that won't wake them up even in the case of a real emergency (that boy who cried wolf you mention). Then it expensively helps no one.