I hope he succeeds and makes "every pop song" so expensive to license that pop music just dies a natural death, yielding way to musicians who can actually play instruments and singers who can actually sing. The current situation is kind of absurd.
Unless they're seeing a live symphony or literally sitting in the recording studio with an artist, the vast majority of people (99.999%) aren't hearing music performed by the named artist. They're hearing music recordings generated by teams of people and performed by a computer.
Local musicians (the main source of music for people earlier than about 150 years ago) just cannot compete with the supranormal stimulus of pop/rock/soul written and performed and mastered by students of psychology and music and distributed by capitalists.