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What a strange comment. Of course your car isn't casually related to who you are, but it is definitely correlated - it can't not be!

I get the sense that a lot of auto marketers are chasing after a causal "you buy the car" -> "you become [x]."

It doesn't work on most, but it definitely works on some. Look at any forum for a particular car and you'll find em.

I mean, that's advertising in general. What does Dos Equis have to do with living an interesting life?

eg: Subaru commercials