My read: The piece is based on Anonymous propaganda. Anonymous itself is actually an amorphous propaganda outfit. The primary purpose of their actions is to produce media. Anonymous achieves these ends in part by taking on opponents with good story value, but no consequential power. They also engage in actions against significant players, like credit card companies, but these actions are most effective in creating media while only resulting in momentary financial damage. Anon is a media entity, not a financial one.