As but one example: Google once gave us money for a non-profit event, in no way related to their business, with explicit instructions not to mention them.
So, yes, maybe they did it because they knew I'd be going around using them as an example of altruism in business, 12 years later.
https://www.vox.com/new-money/2017/4/29/15471634/american-ai...
>American Airlines agreed this week to do something nice for its employees and arguably foresighted for its business by giving flight attendants and pilots a preemptive raise, in order to close a gap that had opened up between their compensation and the compensation paid by rival airlines Delta and United.
>Wall Street freaked out, sending American shares plummeting. After all, this is capitalism and the capital owners are supposed to reap the rewards of business success.
>“This is frustrating. Labor is being paid first again,” wrote Citi analyst Kevin Crissey in a widely circulated note. “Shareholders get leftovers.”
I know anecdotally My employer constantly gets in trouble during earnings calls from shareholders for doing anything remotely environmentally responsible because it impacts margins. It's pretty clear capital has no intention of being ethical at the cost of profit
Not to mention businesses have customers and investors who care about these things.