"Car and Driver magazine performed a comparison between the 2010 Honda Insight and the 2010 Toyota Prius. In this test, the Insight achieved 0–60 mph in 10.3 seconds (Prius, 10.0 seconds)"

9s 0-60 is 10% quicker than a 2010 Prius or Insight. Clearly there's a market for this level of acceleration.