I think most people on HN would agree that before incorporating, its smart to build a product and prove its viability/desirability. Except, of course, in capital intensive situations where funding (and thus incorporation) comes first.
That is why I posted this in a sincere, although perhaps too short comment. The author should not be disillusioned but keep pushing forward, ideas are plentiful and worth very little without proper execution.
You seem to be using the word "company" to referring to something different.