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Comment by gojomo | Hacker News Reader

Two iPads in one year is possible, and Gruber has better Apple-watching-skills than most. But I also think Apple is long overdue for a true "AppleTV", an all-in-one product with big screen, deeply integrated with everything else iOS/iTunes. That would also fit well with a late-in-year but in-time-for-Christmas release.

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It's the wrong time in the upgrade cycle for home TVs to do that - everyone just bought a new flatscreen LCD HDTV during the past two years and sales are flat in that sector. Introducing an AppleTV with screen would be an uphill battle to convince people to replace a device they're still pretty happy with (and still paying off.)

"everyone" didn't. I know a number of holdouts (myself included) who are still waiting. When the next big thing comes along, another portion of us will take the plunge.

Sure, but an increasingly small portion. And quite a few of you won't until the next big thing, and so on for quite a while; there will be people without a flatscreen in their residence in 2020 but I wouldn't recommend building a business on convincing them to change their mind. No, the situation in 2011 isn't like that, obviously; this is a rhetorical point made for seeing the situation I'm describing in a time when it is perfectly clear. Today isn't to that extreme, the point is that already that market has peaked.

Besides, an Apple TV that doesn't require HD, which would not be that much more effort, would also work for anyone with a TV, so it really doesn't make sense to me to only make this an integrated product.

When was the last time Apple entered a new product space without having something fundamentally different to offer?

The Xserve is the only recent example I can think of, and they discontinued that product recently. I'd be surprised if Apple makes a TV.

There were digital music players before the iPod – and despite some initial evaluations that the iPod added nothing different, it turns out it did, when considering the whole product and ecosystem.

There were smartphones before the iPhone that seemed similar (or even better) in specs/features.

There were tablets before the iPad.

Apple in entertainment takes old categories and adds a new product/platform that excels along some evaluative dimension(s) that people weren't even previously conscious of – not by simply outdoing the incumbents in the same-old dimensions.

I think there are plenty of ways an iOS/iTV could break the old moulds. Adding basic integration with the iOS ecosystem – docking ports, media sync/backup, iTunes purchases, handhelds as remotes/controllers for big-screen content and games, Facetime – would be plenty to excite the gotta-have-it Apple households for a successful v1 release.

Throw in new voice/gestural controls (as with Kinect) and app APIs that work with live and recorded TV programs – including iAds targeted to individual households. ("This episode is available for $1.99, or with 3 customized-for-you commercials.")

That'd be a new platform for digital TV, bound to Apple/iOS – "fundamentally different" enough for me!

The possible disruptor is the Kinect, but Apple are going to have a hell of a time getting into that space, this is Microsoft's big chance.

I think Apple are going to stay away from it and instead of pushing computing on a far away screen they are going to do everything to put screens in peoples hands and on their laps. The Apple TV will continue as a way to put your iOS content up on a TV screen (maybe including things like games), but I don't think they'll push an iOS TV Screen device as a big thing on its own.

No need to waste working televisions and monitors.

The same argument could be made about the iMac. It's possible that Apple would say roughly the same thing they would about the iMac: That their goal is to create one device that does everything, without having discrete components that people have to manage, or cables that they have to deal with. It's Apple's style.

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