'Guys ask for more money': why female-led startups underperform

Am I the only one who find papers linked in these articles [1]all fluffy and stretched out in presentation?

Why can't they just be text like other papers?

What purpose does putting a bunch of unrelated picture and different fonts everywhere fullfil?

1] https://www.mckinsey.com/~/media/McKinsey/Business%20Functio...