"those that can't access the store"
...such as?
...such as?
In addition, it isn't being marketed as an Android device.
I can't say I remember any of the Droid marketing mentioning running android either. It is a little different but not that different.
The only two exceptions I can think of are the Archos tablets and Notion Ink: Archos doesn't fulfill Google requirements, and I don't know what the problem with the Adam is. (Obviously, no-name Chinese tablets also don't get the Market, but that's not a huge surprise.)
No-name Chinese tablets aren't a surprise, but the fact that they get casually included when people talk about ecosystem devices and sales is part of the problem.
It's exactly how Apple does it with the iOS platform - some apps are targeted exclusively at the iPad, and the App Store filters on screen size. Some people say this is fragmentation, but I think a better term would be specialization. All platforms do it - the question is how easily the platform lets deal with it. I think Android does it pretty well (as does iOS).
If you want to target the low-resolution devices then you put it in your manifest and it will appear in the market.
I'm sure the same thing will happen with Google TV - some apps will be designed exclusively for Google TV, and so won't appear for phones. Doing anything else would kind of miss the point of the market!
(It's also worth noting that many Android apps have download links from a website, so if you really, really want to use an app that isn't designed for your device you probably can)