Back when i bought airpods 2 years ago, I still had an Android, and they blew me away in terms of UX. Up to that moment, i have tried and failed to find a pair of fully wireless earbuds that worked as well and sounded as good (for earbuds, obviously). And even today, out of all people i know with android phones, about a third of them use airpods. Each one of them had a similar story of quiet dismissal of airpods for quite a while since the release, then they tried them, and bought them shortly after.
P.S. as of now, there are a few good non-airpods truly wireless earbuds that are solid alternatives. Back when i got them, however, every single model out there I tried had some critical flaw. Things like dropped connection or sound getting choppy and stuttery in certain areas. It mostly happened on busy street intersections, so i guess it had something to do with interference from a lot of other bluetooth devices, because the exact same thing used to happen to bluetooth connection in my old car at one specific heavy traffic intersection.