Devastating for them I imagine. Website offline since 31st December, purposefully timed attack for maximum disruption I would imagine.
Looks like they had aspiration to IPO earlier in 2019, imagine this would now not be on the cards for a long time.
I wonder how much the ransom is for. It appears to be an enormously damaging attack - I wonder if paying it is the best option for their business at this stage, then follow the money.