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Be good at selling yourself and your ideas. Try to hide your failures. Go after smaller niche VCs who don't have the resources to do proper due diligence. Play to investors greed and ego. Manipulate figures. Claim you are speaking with multiple potential funders.

At the end of the day investors are human too and suscetiple to.maniulatiin, even though they may think they are more savvy than they actually are.

Failed startup could mean anything from not having a good exit to simply not having any traction. It doesn't mean the founders were shit.

They are good at pitching to investors.