Shirt sales began before the debate had even ended.
I ended up selling 118 t-shirts, nearly all of them sold within 3 days of the debate.
Loren, would you mind sharing your sales totals?
Just curious - what kind of profits did you get for your Cafepress shirts and how much did you sell them for?
It doesn't give much detail, but feel free to have a look: http://twitpic.com/3y0pg0/full
So the conversion rate was 200/38000 = 0.5%? Or am I missing something?
Your site was gorgeous, and the idea was strong. Amazing how hard it is to push people to action.
I think the key was spotting that the phrase would resonate with so many people as soon as he said it. By the time the press picked up on it and columnists started writing about it, I had already made the bulk of my sales, and the dropoff was as fast as the spike had been.