Which is honestly a great way to do it. Treating it as a religion will only make people "fail" and feel bad and quit. I'm doing (vegetarianism) for environmental reasons so 80%ing it is a big improvement. It'll be much easier to convince most people to replace meat with an alternative half the time than converting people to full true-believer veganism.

I'm going to sound pedantic but it sounds like they are plant-based. Veganism is a belief system not to exploit animals - you simply don't see animals as food anymore. Been plant based for a year myself but I'd consider myself vegan the second half as I did more research. I get asked a lot "does being around meat at the holidays tempt you?" and my answer is along the lines of "as tempted as I am to eat the family dog".

Great point too! I have been meat-"sober" for 19 years, but dang chicken booty calls me once in a while.