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> that happens because the customer accepts the lower quality.

What choice do we have? Even if there is a choice, the majority of consumers don't have the luxury of choosing.

In my opinion, we all have the choice of not flying on Boeing planes any longer. If a company shows that they are willing to put profits above their customers' lives, then customers should not do business with that company any longer. The customer has to provide an incentive to the company to not do this. Going out of business is a very powerful incentive, I believe. If a company can kill a couple of hundred of its customers and still continue to make money, then why should it do anything differently, especially if the decision that caused the deaths also caused higher profits?

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