Pre-Launch Marketing

This is my first post on Hacker News. I have been following the HN community for the past 6-7 months. Even more importantly the “ask” section has fueled energy towards my startup. So before I start my post I want to thank the HN community for continuing to uphold their reputation of high quality links and comments. As an undergraduate the startup experience has been an extraordinary learning rollercoaster. The experience has been more than I could have ever learned in school. I hope to continue this educational and fun experience. Marketing and Pre-Launch: I do have a lot of questions but I’ll keep this post very specific. Our startup is about 1-1.5 months away from launch. We currently have a launch page to attract early and interested users. What are veteran tactics for creating initial buzz and hype for a site? We are looking to attend conferences – even though we will not be speaking we want use this time to meet others in the industry and spread our name. Essentially, if I took the role as a PR representative for my startup today then what would be the most effective methods of creating hype prior to launch? It seems a lot of these websites such as, Mixergy are more inclined to interview sites that have had active deployment for 6-8 months. Any advice would be helpful and greatly appreciated!