> Sometimes it is reasonable to honor sunk costs. Why? It’s reasonable to want to maintain plausible deniability about having suffered diachronic misfortune. Sometimes, honoring sunk costs is the only way to do this. It’s reasonable to want to maintain plausible deniability because having this desire is instrumental in successful cooperation, and successful cooperation is essential to our success as social creatures.
In Seth's concert example, this is particularly relevant: your spouse might be a huge Springsteen fan, for instance. She might have dressed up, and made a whole night of the event. Your friends might have also bought tickets and they are waiting for you. These are all technically "sunken costs" -- but not honoring them might hinder current (or future) cooperation.
[1] http://www.mit.edu/~rdoody/SunkCostFallacyIsNotaFallacy.pdf