I wouldn't rely on it because it's committing to an ongoing arms race against the browsers. One that I expect them to win.
Don't be so sure about this. The world's most popular browser is developed by the world's largest advertising company. I'm not saying Google is intentionally sabotaging Chrome, but I doubt they're putting significant resources into anti-ad technologies.
> I wouldn't rely on it because it's committing to an ongoing arms race against the browsers.
It doesn't seem to me that browsers are trying to win at all. For example, one of the greatest discriminators - font list - has been known about since people were talking about browser fingerprinting.
The fix would be pretty easy too: in incognito mode (or when toggled by the user), only support 2 fonts: 1 serif and 1 san-serif that ship with the browser on all platforms.
I don't think any of the browsers want to do that.
There are a number of other longstanding fingerprinting issues that are similarly easy to fix.
So yes, browsers, at least some of them, are in fact trying to win here.
That's fair.
But that really only gives the attacker the OS (and perhaps the GPU vendor?). Not ideal for sure, but not that many bits of info, especially if you are in the majority (windows / intel)
Sure, the basic things like "which fonts do you have installed" are easy to make consistent, but there are thousands of other ways to fingerprint a browser, many of which would have serious performance impacts if fixed. For example, Macbook Air's can only run at full CPU speed for about a second before slowing down. Just make a 2 second javascript busy loop and watch for the slowdown. Are you going to slow all users down all the time just so these macbook users can't be identified?
Websites can just opt out if they dont like samesite cookies. Even if they couldnt, its trivial for the website operator to work around if they want (and website operators are almost always in on user tracking)
I'm honestly surprised none of the major browsers block third party cookies by default, it's much simpler XSRF protection than this as it doesn't rely on site developers updating and setting the new flag right.
Of course, two sites that seriously want to collaborate on user tracking (or login) can always forward the user’s whole browser window there and back, with URL parameters to synchronise first party cookies.
Chrome is enabling this flag by default. Websites can opt out, but if they do nothing they are opted in.
Blocking third party cookies doesnt really stop csrf attacks. At most it makes the attack a bit more noticeable as it prevents some of the quieter methods of pulling off the attack. Since as far as i understand, if you submit a cross-domain POST form, that's still a first party cookie
This means the privacy advantage doesn't really come now, it instead comes at some hypothetical point in the future.
Probably putting a different username in the url would work too (in non ie)