Is `bounce_rate` becoming a meaningless metric?

dealerinspire.com

1 pointvolument2 comments

Bounce rate is essentially the ratio of visitors who visited one page. Someone might stay on a page for 30 minutes or so and the visit is interpreted as a bounce. This metric fails to tell whether a page is good or not.

More about meaningless metrics: https://volument.com/learn/the-broken-metrics

I tend to push things into tabs to read later. So I'd probably be counted as a bounce fairly often, even if the page was great.

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