I'm not sure what the numbers show, but I think, as people who are interested in tech, we often forget a large segment of the population needs some in-person assistance when choosing new devices. My dad asks me every time he needs a new laptop, TV, or whatever. He has no interest in doing the research himself.
Anecdotally, my local Best Buy is always packed. I do a good amount of shopping online, but I also like to get certain things in person when possible. To me, it's much more satisfying to buy something and be able to use it on the same day.