it's sort of self-fulfilling-prophecy to talk about how bad the name tarnishes the project, while simultaneously explaining to everybody your opinion about why the name is bad.
anecdote : I asked a young developer near me 'Hey, do you know the Hans Reiser story?'. The reply was 'Who?'. The reply came from someone familiar with the filesystem, and that general line of work.
tl;dr : Reiser is just a name. It was recently the name of a 'bad guy', but it hasn't always been, and won't always be.
p.s. I've lost data with ReiserFS too. I'm glad I don't have any need for it any longer.