Your face already exists in a plethora of databases anyway if you've existed the last 10+ years. I'm not saying you shouldn't be concerned but don't be mis-guided this is a recent development.
It's not. You as a human generate an immense amount of JSON data as you interact with the world until you die (and, possibly still after).
We're all just one big JSON object now :)
Cheers and happy new year, be tracked some more.