If you watched the NBA the top 5% of players/top 5 teams get 90% of the media attention. The rest who are still doing good and interesting things fight for the last 10% of the crumbs and are forever complaining they are being excluded despite performance and other factors.
It happens in a lot of places. And to be honest it’s what most of the people want and while places like r/nba are more neutral and give respect where it is due, ESPN knows the casual 12yr old knows Lebron James and Steph Curry and they recruit “talent” to only talk about them, not just what is going well for the sport as a whole.
It’s a difficult balance that is really up to the power players and the quality of leadership to get right.
With science though you’d hope far more meritocracy than big names, but sadly
I believe this is a human and non-expert efficiency thing (as most people are not really experts). Some people might blame capitalism of the bio firms but they are just the sum of their people who run and fund them too.