I am on FF but i miss having one profile for work and one profile for personal use that i used to have with chrome.
Personally I edit the Firefox shortcut to add -p at the end of the target to get the profile manager showing up every time I launch.
I also use this when I spend a few weeks on a different machine at work: create a new profile, synchronize it with my account, then when I leave I nuke the entire profile.
Maybe set a different theme / persona on each profile.
If you want cookie separation, check out Multi Account Containers.