To be fair they aren't entirely comparable even if they are both talked about as targetting. The Obama campaign was more about organizing as opposed to underhanded actions like abusing loose permissions.
The emphasis of reporting on the targetting as opposed to the worse moral dodginess confuses me even from a cynical "assume jealousy from old media" perspective. I only have vague guesses of incompetence for not emphasizing the even worse parts or not being their target audience.