Current dating apps/services are little more than ad platforms; you advertise yourself to the pool of members they claim to reach, and you pay to have your ad shown to more people more often (Tinder's Boost, OKCupid's A-List.)

Apparently they actually hinder matches unless both people are paying. Some of those prices are laughably ridiculous, like Tinder's $40 for a 3 hour "boost", with no indication of effectiveness, and sadly prey on desperation.

I'd love to see a modern service that aims to meaningfully connect people instead of perpetually preying upon them for cash.

On the other hand, the dating industry may be like the lightbulb cartel; if you're too effective, your customers will no longer need you. :)