$37 is a joke. I just purchased it b̶e̶f̶o̶r̶e̶ ̶h̶e̶ ̶r̶e̶a̶l̶i̶z̶e̶s̶ ̶h̶e̶ ̶c̶o̶u̶l̶d̶ ̶c̶h̶a̶r̶g̶e̶ ̶a̶n̶ ̶o̶r̶d̶e̶r̶ ̶o̶f̶ ̶m̶a̶g̶n̶i̶t̶u̶d̶e̶ ̶m̶o̶r̶e̶ ̶f̶o̶r̶ ̶t̶h̶i̶s̶ to support further development of this gem.
For some reason in my mind I had always assumed that open source type things have to be done for free: the building, the support, etc. Seeing someone doing something others helps put that in perspective.
Or, in short: I wish I was smarter about it and more business-savvy.
Just keep the amount reasonable in relation to the product and don't make me jump through hoops. I.e. just link directly to paypal and if you want to ask me any questions then put that form after the checkout-process where I'm free to ignore it.
Here is a non-solicited biz-savy tip: Tell us the names of your plugins.
Indeed. It's such a frictionless purchase that he'll be laughing all the way to the bank.