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Apparently 15 people found it useful and/or interesting. If you don't, flag it or move on.

There is no way that 15 people found it useful and/or interesting. It's someone giving a brief resume and then, in a nutshell, saying "Gonna be doing stuff with data".

So my question stands. Do people just see 37 signals and data and imagine that it's interesting, so they up-arrow? Are there bots at work? Etc. I am deeply curious.

Bots? Maybe?

37 Signals is a pretty popular company so I imagine people get excited for any kind of inside information on their inner workings.

Also, the upvote is a good way to bookmark something to read later (ie. upvote => saved stories). That has to account for some of it.

It seems like so many of the other articles about 37 signals go roughly "37S wrote this blog post that proves that they listen to no one other than themselves and are in the process of shooting themselves in the foot," so in that sense, it is worthwhile to HN to see that do have people who are listening to customers / drawing inference from data / &c.

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