The post was lacking some context at first but from how I understand this, you can render your sonos device unusable voluntarily and in turn get a new sonos device for a little cheaper. This happens by marking the serial number of your device on the sonos servers as "recycled" making reactivation impossible.
And they're somehow marketing this "feature" as environmentally friendly because it somehow in some twisted sense means you recycle your old device for a new one.
I'm speechless.