let's see what happens if he starts today all over again. He forgot to mention the most important thing, that he was at the right place and right time. No matter how you come up with a 1000x better Shopify today, you most probably won't go anywhere. Many clunky business projects that were started with the rise of social media (around 2004-2013) made their owners kings ONLY because they were at the right place and time. The free ride is over. His argument is mostly bullshit for anyone starting today, the internet is much more centralized and you can't go viral unless you spend a fortune assuming having a superior product. It's a billion times harder today to succeed with a great product today than with a barely average one 15 years ago.