In Japan, Cellphones Have Become Too Complex to Use
wired.com
wired.com
Who knows how the iPhone will affect them? I think it'll have a pretty big impact, in terms of the UI, design, and application support. NTT DoCoMo, the (I believe) first to implement the 3G stack and system, and I don't know how their mobiles compare to the iPhone.
Mobile is a much bigger part of culture in Asia than in the US. It's not like the regular iPhone/Crackberry addiction and people obsessively reading BGR - it's simply a piece of technology inseparable from some of them, even more so than the US, especially in the city.
Also - forgot to add. Micro-commodities are KING in Asia. QQ, the AIM of China, offers a MySpace-like social networking system built on top of their 160-million-subscriber instant messaging system, where micro-commodities like profile customizations for x RMB are just a no-brainer: it's cheap, buy it. Of course, this generates more sales, which thus generates more profits.
QQ even has their own "currency" - QQ Coin, a virtual currency, a 1:1 coin:RMB exchange for purchasing virtual (or sometimes even real) merchandise. [1] 2008Q1 revenues for Tencent were $204mln, profits of $77mln at a margin of 38%. [2]
This is definitely evident in the mobile market. Mobile subscribers in the US are prone to buying some ringtones and customizations, but in China these micro-commodities generate a lot of purchasers - and a lot of money. It's not something that we can completely imitate in the US, since it's part of their culture to purchase these micro-commodities.