The Unreasonable Effectiveness of Simplicity
behind-the-enemy-lines.blogspot.com
behind-the-enemy-lines.blogspot.com
However, due to the nature of the publications today, nobody is going to be honest and say: "You know what, we really thought that this advanced technique was going to be better. We tried our best, as you can see, but the improvement is really tiny."
There should be some credible way of reporting negative findings, which are surprising.
There are journals, such as the Journal of Negative Results (http://www.jnr-eeb.org/index.php/jnr) for ecology, that do try to fill this gap. But they don't have the same impact value.This is fair enough, up to a point: you should be aiming for results that will change the field.
http://en.wikipedia.org/wiki/The_Unreasonable_Effectiveness_...
Check Google Scholar (http://scholar.google.de/scholar?q=%22the+unreasonable+effec...)
That being said, I think it is useful to know the complex methods, even if you don't use them.