eMMC is just another name for soldered on flash storage. Its no different than a SSD.
https://www.howtogeek.com/196541/emmc-vs.-ssd-not-all-solid-...
They're slow, (comparatively) unreliable and small. Because they're on the board a bad one means a new mobo which is generally not cost effective so it's done. I hate them and the cheap shitty hardware that they come with.
I'd like to point out that these came before Chromebooks but Chromebooks are also using them because they use the same shitty hardware as the cheapest Windows devices.
The devil is in the details, as with other kinds of SSD.
It is flash based but it isn't a SSD. The read/write performance is less and the rated write lifetime is much lower as well.