> “Another example involves utilizing AirPods to deliver different sound experiences to different people despite being in the same location and looking at the same thing. As an example, a single presentation shown in a school or office setting can end up delivering a dozen different experiences to those in attendance.“

Devil’s Advocate: Personalized, targeted advertising? A presentation that is different per user requires a model for that person, I’m not quite sure how useful this example is except if we’re talking about foreign language translation.